Wim Hof Method: Improving the 20-Day Cold Shower Challenge for users

We improved the flow for new users to complete the 20-Day Cold Shower Challenge.

Wim Hof Method: Improving the 20-Day Cold Shower Challenge for users

We improved the flow for new users to complete the 20-Day Cold Shower Challenge.

Role

User Research

Product Strategy

UI Design

Interaction Design

Usability Testing

Tools

Figjam

Notion

Maze

Figma

Otter

Timeline

5 weeks

The Problem

When users try to start their challenge for the first time, they face with a lot of screens that involve overwhelming texts and unclear settings. These are confusing and frustrating which result in abandonment of the app.

The Solution

From the onboarding to the final stage, the shower challenge was simplified by offering easy-to-navigate steps to help and motivate users through the flow. Thus, their engagement with the app is projected to increase, as well as the conversion rates from the free plan to premium membership.

Usability Review

To help us better understand the product, we conducted a usability review to identify pain points and wow moments in the existing experience.

Business & User Frustrations

Following a usability review, we defined the primary and secondary business and user frustrations.

Primary Frustration

When users try to set up the settings for the first time, they often face with a lot of options which are not customizable. This creates confusion and frustration when starting the challenge.

When users try to set up the settings for the first time, they often face with a lot of options which are not customizable. This creates confusion and frustration when starting the challenge.

Secondary Frustration

Since the users can not intervene the flow, they tend to feel disconnected over time which causes dissatisfaction.

Since the users can not intervene the flow, they tend to feel disconnected over time which causes dissatisfaction.

Competitor Benchmarking

After completing the usability review, we moved on to the competitor benchmarking to help us identify the standards in competitor products. This, in return, was used to improve the existing experience.

Problem Space

Combining our usability review and competitor benchmarking helped us define the problem space where we asked:

"How Might We simplify the steps, so that new users can take advantage of the cold shower challenge?"

Ideation

We conducted a series of ideation techniques such as Crazy 8 and Mind Mapping. This allowed us to consider an array of solutions. Following ideation, we mapped out what could be improved or added to the product.

What can we improve?

We determined that the primary points that need to be improved are organization of the settings menu and the guidance for users.

We determined that the primary points that need to be improved are organization of the settings menu and the guidance for users.

What can we add?

Adding a feedback feature helps increasing user engagement. It is easier to reach business goals with more user data.

Adding a feedback feature helps increasing user engagement. It is easier to reach business goals with more user data.

User Flows

Following the ideation, we created 2 user flow paths. The first one displays the existing flow. The second one, on the other hand, offers an improved version based on new ideas.







Rapid Prototyping

After mapping out an improved user flow, we crossed to the rapid prototyped solution phase. The sketching allowed us to iterate the original idea and visualize it without committing the final version too much.

Styles & Components

Before creating the hi-fidelity prototype, we defined the product styles and interactive components in Figma to help us design consistently.

High Fidelity Prototype

Below is the final version of the prototype that we created. We included interactions and transitions from Figma to match the product's flow.

Usability Testing

After the creation of the prototype, we wrote a testing script with scenarios and tasks to validate the product with real users. We used Maze to gather feedback.

Key Learnings


• Motivating users helps them to complete the tasks, even if they are unpleasant.

• Creating additional steps breaks the flow and risks the abandonment of the app.

• Short explanations for each tasks provide effective guidance.